on documentaries

insights captured using video as a vehicle to story-telling and using big wave riding as vehicle to capture the spirit of surf

moving

on focus groups

So basic, yet so easy to forget. People don't know "why". And they might feel like you are questioning their answer, thus them. Instead of "why" ask them to tell "the story behind it" .

A very important lesson brought by Denzil, a freelance account planner, that showed us his magical and whismical focus group skills... amazing! I especially enjoyed the trick to shut annoying people up... sleeeeeeeek :o)

on briefing

My Briefing for the Cartoon Art Museum today had two parts.

In the first part we watched 2 videos:
- Video 1: "When I say museum , you think..."
We see still images of old museums, the "David", dinosaur bones, ancient egypt, marble, modern art paintings, do not touch signs.... (Audio: monotone footsteps with echo)

- Video 2: "Now check out this museum"
Old Russian cartoon featuring a bad bad wolf who is chasing a rabbit in a museum (the Russian version of Tom and Jerry)... just imagine the big mess! (Audio: quirky funny music)

These videos capture the feelings that people have about "Museums" and "Cartoons" and stress their different nature.

In the second part of the Briefing we go through the Brief itself.
The Brief comes in the format of a graphic novel (see cover below*). The comic book now is a platform for the cartoon, as an universal language and infinite fun.