June 26, 2009

catching up with Seth + Adrian Tomine- And a lesson for designers



Last week I attended a public speech and book signing with graphic artists Seth and Adrian Tomine. I must say it was a pleasure and thank the Booksmith on Haight.

Seth talked about his early years, how he started by drawing Super-Hero characters but how eventually grew out of it, he also talked about his struggle during art school and early career. His passion for his profession is admirable. He talked about the loneliness of the cartoonist which is something that really resonated with me.

Adrian Tomine was often self-deprecating and absolutely mortified with his early work "Optic Nerve" which brought him early fame and was about to be republished despite his efforts to bury it in the past forever. In the end (and due largely to his publisher's insistence) the series will stay out for the public's enjoyment. The compromise was to make the format more suitable for the zines and at the same time more bearable for the artist. Instead of being book-bound, the zines will be collected in a simple kraft box. A medium that Adrian finds much more suited for the xeroxed stapled small zines.

We all have past work that we wish to bury deep down in the past. Adrian Tomine (and for that matter any other creative public figure) is an example on how to live with our past. By choosing a more original and organic format—and with a little bit of humor—Tomine puts his shame into humble perspective, and places things in context: a 16 year old young man learning to draw.


June 18, 2009

the future is marketing to marketers

marketers as

a) consumers


With empowered consumers, or like trendwatching calls them in their briefing SELLSUMERS, the future smiles to those who can help consumers become marketers.

The web is a platform, a means to an end, and applications that help people create, showcase, share and finally sell their own products and stories are springing. See Threadless—Blurb—Lovely Charts—Springspotters-the Doritos Superbowl Ad contest, etc.


b) traditional communications professionals

On a slightly different note, in this age of participation there is a very heavy involvement of advertising, marketing and communications professionals in the conversation. Their voices are already heavily represented on sites like blogger-slideshare and twitter, social media has an amplifying effect for them. Whether this is fair or not for the true-consumer it's undeniable that it represents more opportunity. And so business like the Chartbeat-Veer-iStock- creative circle and so continue to succeed.

June 14, 2009

Inspired at Influx Curated

Last Thursday it was BSSP's Ed Cotton's Influx Curated Conference : 30 speakers. 5 minutes each, the brief: to inspire.

The following are the most resonaning moments:

1. Kanyi Maqubela from Virgance and his Mobs for Good

2. Joshua Brody from On your Feet and "Stand by me". He made a case that we underestimate ourselves: "Nobody expected to come here and sing, yet you were asked to and you did it, beautifully and in harmony"

3. Paul Kim from Mozilla and his idea of "overrated surprise"

4. Mark Barden from Eat Big Fish and the power of YES. Jelly Helm (StudioJelly) later elaborated on this notion from the perspective of someone who has been in Advertising.

5. Gary Hirsch also from On your Feet and the importance of the audience and the idea of incompleteness to allow co-creation. "Allow room for interpretation, don't try to control all"

6. Jennifer Pahilka (Web 2.0) says brands will success when they become a platform for something (just like the web did).

Some of the themes or macro trends that continue to be preeminent are:

1. Collaboration, constructivism and co-creation
2. Narrative, and the importance of creating a connection through Storytelling
3. Ying-Yang, a balance of optimism and pessimism, understanding the power of Yes and the power of No
4. The rise and fall of Advertising as a creative industry
5. Designers are becoming social activists

We are living in challenging times, there is amazing opportunity if we learn to defy our culture of fear and a number of invisible rules.