mediatic enigmatic

Why do channels Antena 3, Neox and Nova, which have totally different content and audience, share media scheduling and buys? Si alguien sabe el porqué, por favor explicádmelo porque no tiene ningún sentido en mi cabeza...

Let me explain, the three channels seem to be synchronized, so not only they get commercial interruptions at the same time they also get THE SAME ADS. So a financial services spot is running simultaneously in three channels where people are watching:

ARCO 2010

For those of you who couldn't attend I wanted to share a quick note with my impressions and finds from the contemporary art fair this year.

• Technology has an indisputable influence, both in the process of art creation and as part of the piece itself. Check out artists like Fernando Gutierrez, Boredomresearch (UK) and Daniel Canogar. With his use of computers, led screens, fiber wires and lights the last deserves at least a mention on Wired.

If (what we knew as) "minority sports" are BECOMING MAINSTREAM... does it mean that traditional sports become then fringe?

If snowboarding (and other extreme sports -and for that matter some music genders as well) are becoming the norm within youngsters, what will those who need deviation seek?

If A turns B, then B becomes A? Or maybe something entirely different? B2 or C?

the art of imitation?

Wasn’t advertising the business of creativity and invention? Aren’t ads supposed to entertain and surprise?

What do you think of these ads that are exact copies of music videos?


Original Sour video HERE.