on research

There is not such thing as "the perfect spaghetti sauce". There are, however, perfect spaghetti SAUCES. Beacuse every person is unique and everyone likes his or her spaghetti sauce in a certain way. That is essentially the charm of life and the pursuit of happiness, the search for a spaghetti sauce that is perfect for each of us.



Malcom Gladwell at Ted.

This guy is amazing! Great communicator, great insights on marketing and on life. Love it!!!!! Note to self: MUST MUST read his books.