In my opinion both are a great case in point of connections planning, seamlessly fitting products and services in people´s lifestyle, parting from the following data: Madrid is the city with most public transportation commmuters in the country (50% vs a 21% nation average).
- BiblioMetro by the city of Madrid, makes borrowing and returning books a no hassle by setting up these futuristic looking library booths inside major subway stations. Culture to and on-the go.
- Madrid Publishers Association´s Libros a la calle initiative has a commercial side but is still applaudable. One-page book excerpts are displayed inside train wagons in the simple form of an adhesive sheet. This simple action promotes authors while acting like magnet for bored commuters. What I like the most about it is that it educates in creating habit while increasing sales for their novels, all without being in-your-face intrusive or interrupting.
Very nice Madrid, + 100 points.
