February 20, 2008

my fling with media

Jane Groft and Ellen Kiyomizu, from Scorch LLC (sub. of Carat Fusion) met me last week to set up my one on one directed studies for this semester. I must point out how this media experts are also fantasticly kind women.

We, our generation, the whole industry, are witnessing the rise of media as a creative discipline, capable of standing on its own. Technological changes and the ability to precise targeting are being key.

David Verklin, CEO Carat Americas talks about this rise and the importance of narrocasting in Cannes.

I am ready to immerse myself in this enigmatic world, were media is just as diverse, singular and exciting as every individual.