on creative work

I want to point out my favorite Super Bowl commercial this year: Tide-to-go's "Talking Stain".
Remarkable execution to a great insight, our mental exaggerations and freak outs to a simply stain.



On the same note I also want to point out the remarkable job Tide is doing developing a line of products to "not wash" your clothes (the instant stain remover and Febreze being the stars). This is a great strategic take on college kids, busy yuppies, new parents and such.