Advertising is redefining itself. Advertising is not advertising anymore.
This Target Billboard in New York's Times Square is a piece of art produced by NY collage artists: Michael Anderson, Josh Goldstein, Laurie Rosenwald and Charles Wilkin. Free for collective enjoyment. But this piece of art will later be recycled to become Anna Sui bags, sold in Target stores.
This is a magnificent example of the mentality of our times—sustainability, responsibility, efficiency, collectiveness—and of what advertising can become. Bravo Target.
(I am very curious of the role, if any, of the ad agency in this process... anyone?)
