ARCO 2010

For those of you who couldn't attend I wanted to share a quick note with my impressions and finds from the contemporary art fair this year.

• Technology has an indisputable influence, both in the process of art creation and as part of the piece itself. Check out artists like Fernando Gutierrez, Boredomresearch (UK) and Daniel Canogar. With his use of computers, led screens, fiber wires and lights the last deserves at least a mention on Wired.

the essence of the American Culture

Richard Avedon (1923-2004) was an American Photographer and pioneer in the field of fashion and portrait photography. He brought new life to the portrait genre with his highly defined black and white portraits in which the very essence of his subjects seemed captured. He was notorious for his famous subjects: Marilyn Monroe, Andy Warhol, The Beatles, President Eisenhower and long etcetera.

But he was also a cultural anthropologist. In his exhibits you can see decades of American culture pass through your eyes as if he had also captured the essence of the American culture.

You can enjoy the work of this master at the current SFMOMA exhibit or here

Creative photographs by Chema Madoz
My mind is naturally gravitating towards creative media placement... Gajes del oficio!