corporate lobbying + online technology + consumer participation= Proposition 3-17 and 272,000 signatures



Guiness, the Irish Brewer, has done a remarkable job on their microsite (www.proposition317.com), that includes a mission statement, a historical overview, and videos of supporters and their reasons to join this cause.

Although some might think this proposition is not very serious, the PR reach that this campaign is having IS.

"check out this news alert"

A few weeks ago I received this news alert in my e-mail.
The video that appeared to be a newscast from a Miami News Station claimed that a serial killer had strike again and had left a message written in BLOOD for it's next victim, me! This prank, from the TV series "Dexter", also allowed a personalized message that would appear written in sharpie in a piece of "evidence". Of course, this freaked me out... And of course I had to send it to a couple friends. Isn't new media unexpected and hilarious??