corporate lobbying + online technology + consumer participation= Proposition 3-17 and 272,000 signatures



Guiness, the Irish Brewer, has done a remarkable job on their microsite (www.proposition317.com), that includes a mission statement, a historical overview, and videos of supporters and their reasons to join this cause.

Although some might think this proposition is not very serious, the PR reach that this campaign is having IS.

on the perfect pitch

Passion. It seems that lately I keep running into this concept. To believe in what you do and to love what you do is the best bet for success. Like the London Call girl in Steel's book. Another important key to a successful presentation is practice, not necessarily repetition but rather mastering, owning. And these concepts, passion and mastery, are important because if you boil them down, they represent the essence of truth.