... when passion comes from within. And in this particular case from a group of extremely talented, creative and well organized individuals. Great examples of user generated video "ads", below are the winner and two runner ups from the "HANDMADE MOMENTS ARE EVERYWHERE" Etsy contest. I really can't give this organization and community enough praise!
Showing posts with label future. Show all posts
Showing posts with label future. Show all posts
October 30, 2009
June 18, 2009
the future is marketing to marketers
marketers as
a) consumers
With empowered consumers, or like trendwatching calls them in their briefing SELLSUMERS, the future smiles to those who can help consumers become marketers.
The web is a platform, a means to an end, and applications that help people create, showcase, share and finally sell their own products and stories are springing. See Threadless—Blurb—Lovely Charts—Springspotters-the Doritos Superbowl Ad contest, etc.
b) traditional communications professionals
On a slightly different note, in this age of participation there is a very heavy involvement of advertising, marketing and communications professionals in the conversation. Their voices are already heavily represented on sites like blogger-slideshare and twitter, social media has an amplifying effect for them. Whether this is fair or not for the true-consumer it's undeniable that it represents more opportunity. And so business like the Chartbeat-Veer-iStock- creative circle and so continue to succeed.
a) consumers
With empowered consumers, or like trendwatching calls them in their briefing SELLSUMERS, the future smiles to those who can help consumers become marketers.
The web is a platform, a means to an end, and applications that help people create, showcase, share and finally sell their own products and stories are springing. See Threadless—Blurb—Lovely Charts—Springspotters-the Doritos Superbowl Ad contest, etc.
b) traditional communications professionals
On a slightly different note, in this age of participation there is a very heavy involvement of advertising, marketing and communications professionals in the conversation. Their voices are already heavily represented on sites like blogger-slideshare and twitter, social media has an amplifying effect for them. Whether this is fair or not for the true-consumer it's undeniable that it represents more opportunity. And so business like the Chartbeat-Veer-iStock- creative circle and so continue to succeed.
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