October Holga

Camara: Holga
Film: Fujichrome 400 120 slide film
Technique: Cross Over

Notes:

With this film and settings subjects/objects need to be in direct sunlight.

Greens will over-saturate but this can easily be fixed in Photoshop levels.

Need for a better system to calculate focal distance (see Cactus shot) e.g. LOMOKEV's measuring tape.

Love imperfections. There is only so much you can control with this type of camera. The best thing to do is to let go and have fun, sometimes the results will delight you.

I also found a great book with composition and other useful tips: HOT SHOTS

Can't wait to develop the next roll!

the essence of the American Culture

Richard Avedon (1923-2004) was an American Photographer and pioneer in the field of fashion and portrait photography. He brought new life to the portrait genre with his highly defined black and white portraits in which the very essence of his subjects seemed captured. He was notorious for his famous subjects: Marilyn Monroe, Andy Warhol, The Beatles, President Eisenhower and long etcetera.

But he was also a cultural anthropologist. In his exhibits you can see decades of American culture pass through your eyes as if he had also captured the essence of the American culture.

You can enjoy the work of this master at the current SFMOMA exhibit or here

Creative photographs by Chema Madoz
My mind is naturally gravitating towards creative media placement... Gajes del oficio!

fantabulous

The heat wave brought something nice,
a spectacular sunset against the beautiful skyline
a glimpse of a glow from my window, a quick shot...
this burning red might just be the end of the world as we know it