Yesterday Steve Jobs unveiled the new iPods. The most expected announcement was was revolving the video cameras: the new Nano has it, the Touch doesn't. Get over it. To my delight another announcement was made regarding the NANO: the model now incorporates FM Radio. This will be the first radio ever on an iPod.
One mystery remains. Why would Apple put an FM tuner into an iPod, something it has refused for almost 10 years? The answer comes with iTunes-Tagging. In addition to live pausing of the radio stream (and rewinding up to 15 minutes through the buffer) you can tag tracks by hitting the center button. If a radio station supports it, the song info is saved and later you can see a list in iTunes alongside, you guessed it, the option to buy the song. Of course, the fact that the new Zune HD has an HD radio inside may also have influenced Apple’s decision. - WIRED
Economic and competitive reasons aside here is another example of consumers clinging on to tradition, and marketers combining digital with analog.
