Planning-ness, the 2 day event organized by Mark Lewis (of DDB) to fill the gap and disappointment left by the cancellation of this year's AAAA's Account Planning conference, is over. And it was a huge success. The theme was "Get excited and make things", we had amazing speakers, great energy and most importantly just plain
FUN!
Below are some of the themes that resonated with me the most:
DAY 1
Grant McCracken's notion of Corporation Respiration: breathing culture in and out.
David Brown on making documentaries: the key is the story and its compelling characters, casting will be critical and spending time with the actors will dramatically improve results.
Mary Jane Stevenson and Emily Duncan from "Organizing for America" presented narrative as an organization tool in grassroots movements and storytelling as the most powerful weapon in creating connections and engaging all kinds of audiences.
Ken Eklund, creator of many ARG including "World without Oil", on the importance of the state of play, experimentation and collaboration.
I was very thankful for the opportunity to volunteer at the event and very glad to see the Academy of Art University getting involved in this kind of events. This was all thanks to Cameron Maddux, faculty and director of Account Planning, who is promoting the importance of ART in advertising, business and schools.
RIGHT: At the Barrel House photo from Cameron.
I was very thankful for the opportunity to volunteer at the event and very glad to see the Academy of Art University getting involved in this kind of events. This was all thanks to Cameron Maddux, faculty and director of Account Planning, who is promoting the importance of ART in advertising, business and schools.
