If (what we knew as) "minority sports" are BECOMING MAINSTREAM... does it mean that traditional sports become then fringe?

If snowboarding (and other extreme sports -and for that matter some music genders as well) are becoming the norm within youngsters, what will those who need deviation seek?

If A turns B, then B becomes A? Or maybe something entirely different? B2 or C?

the art of imitation?

Wasn’t advertising the business of creativity and invention? Aren’t ads supposed to entertain and surprise?

What do you think of these ads that are exact copies of music videos?


Original Sour video HERE.

3 countries in 2 months, an update

I have travelled accross the world in the past months, from San Francisco to Taipei, to Madrid, in the search of the very elussive dreamed-planning position. I have finally settled down in Madrid, Spain. I will be staying here for a little while as I have been invited to join Sra Rushmore in the role of Strategic Planner. Quite exciting. So far so good, so much culture hopping has not yet translated into culture shocking.

As I get settled and slowly crawl my way back into this blog, don´t be surprised at mentions of weird brands or if I start mumbling strange words in another language. It´s all part of the fun.